Jump in!17.02.2015 / 07:16
Childlike fun and freedom encourages and promotes pure creativity by turning part of Pearlfisher studio into a ball pit.
Commissioned by Karen Welman, Pearlfisher’s Founding Partner and Chief Creative Officer, JUMP IN! is an interactive art installation that promotes the transformative power of play.
When was the last time you played? Studies have shown that play can bring about extraordinary results for creative thinking which is why Pearlfisher has partnered with charity Right To Play this winter to champion the transformative power of play to educate and empower children facing adversity.
Snow is renowned for encouraging play in us all and so, inspired by playful snowy scenes, the JUMP IN! art installation invites visitors to play in a pool of 81,000 white balls. Pearlfisher’s West London gallery has become a gigantic snow-filled play area full of motion sensor and soft white balls. The result is a highly immersive, creative experience that promotes a sense of togetherness and seasonal creative joy. For every guest that comes to play, Pearlfisher is donating £1 to Right To Play.