Little Black Dress. Carven Paris01.08.2016 / 03:31
I find it amusing how with decades women replaced their biggest weapon - little black book - with the new one - little black dress. We still poiusly worship our contact list but we have learnt to entrust our reputation to a classic black dress. Every woman has one. It fits well, it's unpretentious, easy to style and demonstrates as much of a femininity as woman prefers to uncover.
While working with clients on their wardrobes I often visit Matches Fashion because of its variety of choice, well balanced range of classics and slap-up fashion, and unique quality of service. Personally I adore hip downtown chic of boutique in Marylebone and elegant, calm eminence of a store in Notting Hill.
That's where I found my perfect LBD from Carven. It's not my first one, but it certainly is a very special item.
I had warm feelings about brand for quite a while, following its development with curiosity. I was pleasantly surprised how well LBD served two purposes: being trendy and timeless at the same time. Esquire affirms Carven's success: in just two years, Carven's creative director Guillaume Henry has transformed the storied French fashion house of old-school couture into the cool girl's label du jour.
Matches Fashion offers tailoring service which is also a big plus, so I got my dress fitted for event. I usually wear it with modest suede 40s style pumps, tiny theatrical bag and a veil. I have an idea to wear it with high boots and a bowler in upcoming season. I bet it would also look great with a leather jacket or sleek black tux.
Since making an investment in LBD from Carven I'm following its news with a special attention. W Magazine in article on Alexis Martial and Adrien Caillaudaud, the new young blood at Carven, claimed that before Carven girl can come into focus, they need to develop a sense of her surroundings. Isn't it a beautiful idea? It feels like we are back to times when each client had a chance to discuss her outfit with the designer. We are heard again. We've being observed and studied in order to make and elegance convenient commodity again.
Photographer Olga Volyanska
Make-up artist Tina Antonenko